More revenue, more visitors and more awareness with the use of e-commerce SEO. E-commerce SEO is a crucial part of the growth of your webshop. E-commerce SEO makes you less dependent on advertising. Next to that, you can build a sustainable growth of your e-commerce platform with e-commerce SEO.
E-commerce SEO is the process of making web shops rank higher in the search results of search engines.
Through e-commerce SEO, web shops receive more visitors and orders. This is how a webshop grows. All large and well-known web shops invest in search engine optimization to achieve more turnover and awareness sustainably. Thanks to e-commerce SEO, web shops do not only depend on advertisements, there are multiple marketing channels from which orders can be obtained.
Search engine optimization allows you to improve your webshop to make it easier to find relevant search terms. To make your web shop easy to find, it is of importance that you optimize your web shop for the three pillars of SEO:
You must answer any questions visitors may have and provide them with the needs (products) they want to buy. You do this by, among other things:
By offering your visitor the best experience with the best possible content in the best possible e-commerce environment, you will be rewarded with a higher ranking in the search results.
Although search engine optimization is used for both websites and web shops, there is a difference between search engine optimization for websites and search engine optimization for web shops. The most considerable differences are:
The majority of online transactions take place after a search via Google. Visitors enter a webshop in different ways:
There are no fewer than four different ways in which search engine optimization can generate relevant visitors and orders. Are you not actively optimizing your website for your visitors and search engines? A missed opportunity for sure.
In addition, to ensure a viable business model, it is important not to be dependent on a single marketing channel. Suppose Facebook suddenly blocks your advertising account or Google rejects your ads, this has an enormous impact on your business operations. Using multiple marketing channels (paid and unpaid) is important for the healthy growth of your webshop.
Search engine optimization is also important for supporting your other paid campaigns. E-commerce SEO not only ensures organic conversions, but also makes sure that visitors who can be retargeted in advertising campaigns, among other things. The objectives of e-commerce SEO are:
As with any website, the three pillars of search engine optimization are important for a webshop as well. How you optimize your webshop for this purpose differs from optimizing for normal websites. The 3 pillars for the findability of your webshop are: technique, content and authority.Do you also want to achieve SEO results?
Technical SEO for your webshop goes beyond improving the loading speed, although this is still a crucial component. Important optimizations for the technical SEO of your webshop are:
A webshop has many different pages. It is important to optimize these pages in the right way, so that your webshop is ranked on the right search terms. Important on-page optimizations for your webshop are:
Besides the optimization of all the technical points and the on-page optimizations, the authority of your shop is important as well. The more prestige your shop has, the easier it ranks in Google.
You can increase the authority of your website through link building. With link building, you get relevant and qualitative backlinks to your webshop. This will increase your authority, and you will rank better for important search terms.
Link building must be done in the right and permitted way. Are your methods different? Then you run the risk of a penalty, which causes your pages to drop significantly. Do you have a penalty? Then you can solve this problem by submitting a disavow of harmful backlinks.
SteigerhoutTrend came to us with one clear wish: to turn the organic decline into growth, so that market share is obtained. Together with SteigerhoutTrend we started an e-commerce SEO project with good results.
percent organic growth
percent sales growth
percent more conversions
number 1 positions
Besides the optimizations mentioned above, a solid e-commerce SEO strategy is of great importance to make your webshop findable. An SEO strategy starts with a keyword research. If you do not know what your target group is searching for, you won’t be able to:
A keyword research for a webshop is often very extensive, due to the large number of products, categories and questions your target audience has. You’ll get a complete picture of your market, and you set priorities for writing content and optimizing pages based on a keyword research.
YMYL (Your Money Your Life) websites are websites that may have an impact on someone’s life. They also include web shops. Are you deceiving your buyers? If so, this can have unpleasant financial consequences for them.
The Google algorithm therefore pays extra attention to YMYL websites through the E-A-T algorithm. This algorithm assesses whether a website or webshop is reliable. Do you comply with Google’s guidelines? This means you will rank higher in the search results.
Google looks at, among other things:
As of October 2020, Google has rolled out the free Google Shopping results. You can now also display products in the Shopping tab, without paying per click. However, within the normal search results, only paid results are shown, the top row in the Shopping tab is also composed of paid results.
The free Google Shopping results, which are available in all countries of the world, quickly generate dozens of extra visitors per day. The chances of conversion for these visitors are high. They know the stock status, name and price of the product. By ranking your products higher in the Shopping tab, you get extra traffic and therefore extra orders.
Nowadays, there are numerous e-commerce systems with which you can set up a webshop. The most popular e-commerce systems are:
Each of these systems has its advantages and disadvantages. The advantages and disadvantages of the various e-commerce systems are explained below.
Shopify is the most popular e-commerce system in the world. There are more than 500,000 Shopify web shops worldwide. Shopify is easy to use, with Shopify, it’s possible to quickly set up a webshop in an affordable way. You can set up a Shopify webshop for as little as $29 per month.
Just like Shopify, Magento is a popular webshop system too. Approximately 12% of all web shops worldwide run on Magento, a total of about 250,000 web shops. Magento is now part of Adobe and offers a paid solution as well as a free (open-source) solution for you to host yourself.
We would like to help you improve your webshop to gain rankings in Google. Our SEO specialists help dozens of web shops to grow through an e-commerce SEO process every day. Contact us, free of obligation, and together we will find out how we can make your webshop easier to find.Contact us
Shopware is not as widely known as Magento and Shopify, but it is growing rapidly. This e-commerce platform has been developed in Germany and is being used by an increasing number of web shops. In Germany, Shopware is the most frequently used e-commerce platform. More than 100,000 web shops around the world operate on Shopware software. Just like Magento, Shopware is available in 2 variants: as an online paid SaaS solution and as a free open-source solution.
Just like Shopify, BigCommerce is a SaaS platform, making it is possible to set up a webshop. This includes hosting and a monthly payment for the use of the BigCommerce software. The monthly subscriptions start at $29.95 per month. The worldwide number of BigCommerce web shops is estimated to be around 150,000.
Lightspeed is a cash register system and an ecommerce solution in one. The Lightspeed webshop software can be integrated with the cash register system, which is a pleasant solution for many entrepreneurs. Previously, Lightspeed was known as SEOshop. After the takeover by Canadian company Lightspeed, the name was changed to Lightspeed in 2015. Worldwide, approximately 60,000 web shops use Lightspeed’s webshop software. Lightspeed is very popular in Europe and Canada.
Practically, everyone has heard of WordPress. WordPress is the most commonly used CMS in the world. These WordPress is more than just a CMS for posting blogs, WordPress is also used as an e-commerce system. The WordPress plugin Woocommerce makes it possible to create your own webshop in a simple and accessible way. More than 3.8 million websites run the Woocommerce plugin. This makes Woocommerce the most popular ecommerce system in the world.
Something that many webshop entrepreneurs do not realize, is that it is also possible to use your SEO data for purchasing your products. Based on data from various sources, such as Google Search Console, SEO tools and keyword research, you can see what your customers’ needs are. Based on data for popular products or brands, it is possible to purchase more products and to focus on them with your SEO strategy. In this way, you steer towards the needs of your customer and maximize the return on your SEO campaigns.
Did you know that a large part of the SEO strategy that you apply to your webshop can also be applied to marketplaces? As a webshop, marketplaces are often an important source of income and offer many opportunities for further growth. Marketplaces such as Amazon and eBay contain algorithms that determine the search terms for which your products can be found and the position in their search results.
Do you want to outsource your e-commerce SEO? We would love to help you make your webshop rank higher in the search engines! We work for dozens of web shops, from web shops in highly competitive markets to web shops that are operating in a niche market. Furthermore, we usually work for existing web shops with a turnover of $500,000 to $50,000,000 per year. We make a customized proposal based on your target group, competition, products and proposition. Please contact us without any obligations.